— Covering a wide range of industries, for companies big and small
— Clients and projects
ThePIT+: Performance Indoor Training
Kicked off what ultimately became a chain of three family-entertainment complexes by assisting with real estate development, creating a brand identity, architecture, interior design, naming streets, crafting and installing signage, and grand opening events.
Carrihan invented a customizable proprietary CRM software solution that turns a trickle of sales potential into a rushing river of leads and measurable data. It organizes contacts and notes, and automates administrative tasks — guaranteeing seamless, error-free communications and saving precious weekly work hours.
BeckyFrey.com Real Estate
Provided the marketing and business development fuel that rocketed a residential real estate team into the stratosphere. Achieved this feat through a mix of cutting-edge creative techniques and sales strategies that have helped to close over $800 million in sales.
Wild Oats Markets
Sowed the seeds of innovation for this natural foods purveyor through hiring, managing and brainstorming with an integrated team of 20 in-house designers. The fruits of this labor took the form of in-store signage, circulars, and radio and TV ads.
Dick's Sporting Goods
Not only design and signage. Raised the game of the company’s ScoreCard loyalty programs by capturing and analyzing purchasing data and then dispatching direct mail, in-store signage and TV commercials to increase purchasing among existing customers.
Sidestepped a culture clash by juicing up the brand’s appeal to health-conscious residents in South Asia. Revamped menus, conducted tastings and calibrated in-store signage to launch fresh juice and smoothie bars that were ultimately rolled out in Fridays stores worldwide.
Joined the crew on-site in Bentonville, Arkansas, to oversee the creation of in-store signage, monthly and weekly catalogs, and sales flyers for this wholesale giant’s 659 locations. Managed operations, HR and team building for a 10-person design team co-located with the company’s 60 existing creatives.
Rustled up a grade A community experience for this giant master planned community. Apartments, luxury homes, retail and corporate campuses set on 1,900-acres of picturesque Texas hills. Conceived, launched, and broke ground on new corporate buildings, shops, cafes, apartments, town homes, condos, and single-family residences in partnership with custom home builders. Oversaw marketing, public relations, design, and operations of sales and leasing centers. Guided customer communications with an eye toward bottom-line profit and revenue.
Blue Print Store
Sketched out a plan for liberating the web presence of this interior design store in Uptown Dallas after its web developer skipped town. Managed the process of getting it back online and implementing the brand’s online artist gallery.
One Arts Plaza
Capitalizing on the Arts District's inspiration and potential! Took placemaking to new heights as marketing director for this groundbreaking mixed-use development in Downtown Dallas. Collaborated with architects, designers and Arts District neighbors to launch the $150 million project which originated as 7-Eleven's corporate headquarters plus private luxury residences and a lively plaza filled with award-winning restaurants. Achieved 90 percent occupancy of luxury residences.
Grew the print business of this fur-focused brand by growing and leading a team of on-site designers, developing all graphics including in-store sign packages and weekly circulars. Oversaw creative management, team building, HR and B2B customer service.
Played matchmaker for pet owners and their four-legged loves by developing communication strategies for on-site adoption events, including the company’s 1-millionth pet adoption celebration. Also fortified the brand’s relationship to charities in all 50 states through direct marketing and corporate communication.
Checked into this project after the brand got a wakeup call to boost its bottom line by adding more in-store offerings. Helped convert big box interior spaces to a profitable hotel experience. Promoted the new initiative by directing photoshoots, TV spots, and designing direct communications for boarding services and puppy schools.
iT'Z Family Food & Fun
Catapulted this Cinemark-owned family entertainment complex to the winner’s circle by leading a comprehensive creative launch. No design detail — from floor tiles and game tokens to billboards and grand-opening events — was left to chance.
Leslie's Pool Supplies
Dove deep into sprucing up the customer’s in-store experience by planning and implementing a budget-conscious design upgrade across the brand’s 850-plus stores.
Delicately handled a massive restructuring following a major acquisition of two rival brands (GART Sports and Oshmans), all while deploying a strategy for bringing customers of the acquired companies into the fold.
Cooked up standout seasonal marketing packages that had diners flocking to its 80 stores, designing and delivering everything from logos and in-store signage to drive-thru menu boards. The quarterly campaigns amounted to over $100,000 in yearly marketing spend.
CRE Cloud Solutions
Helped commercial real estate clients soar higher and sell more by designing corporate website templates that streamlined data needs, administration, and marketing communications. The plug-and-play programs included marketing collateral, client-facing websites and backend databases synced with Xpressdocs, MLS and LoopNet.
Ivie & Associates
Briggs Freeman Sotheby's International Realty
Zielinski Design Associates
Fort Worth Star Telegram
Affiliations and Awards
— Staying busy within our communities, giving back
Solar Preparatory School, performance-based STEAM (Science, Technology, Engineering, Arts, Math), Board Member
Dallas Museum of Art, GLFD fundraising committee
Dallas Society of Visual Communications, Member
Crested Butte Center for the Arts, Board Member
American Marketing Association, Mentor
TITAS Command Performance, Gala Committee
SculptCAD Rapid Artists Exhibition
Think Tank Steering Committee, DowntownDALLAS.org
Katy Trail 5k, Marketing Committee, KatyTrailDallas.org
Outdoor Media Award, billboard design
Dallas Quill Award, billboard campaign
Development of the Year, One Arts Plaza, Dallas Chamber of Commerce
Silver Award, Dallas Society of Visual Communications Annual Show
Award of Excellence, Art Directors Club of Houston
Award of Excellence, TCU All University Design Competition
POPAI Award, Point of Purchase Display Design